Where to Send Your Sales Team (And How to Extract Pipeline, Not Just Badge Scans)
If you’re a marketer tasked with generating pipeline from events, here’s the hard truth:
Most event investments go to waste because teams don’t know if the right buyers are attending, and worse — they don’t have a plan to capture them.
This list is your shortcut.
We’ve handpicked the top cybersecurity, privacy, and GRC events in 2025 where CISOs, CIOs, compliance heads, and cloud security leaders will be present — in person. Each event summary includes:
✅ Who attends (actual ICP personas)
✅ Why it matters for GTM
✅ Suggested LinkedIn hashtags
✅ And how to use Vink to scrape attendee/sponsor lists, filter by ICP, and hand your sales team a list before they even land at the venue
Let’s go 👇
1. Innovate Cybersecurity Summit (Spring) / Innovate Nashville 2025
📅 April 6–8, 2025 | 📍 Tennessee 🔗 Innovate Cybersecurity Summit
- Who’s there: CISOs, Heads of Security Engineering, Enterprise Risk Leaders, Cyber Program Managers. Mostly Director+ titles from F500 companies.
- Why go: Invite-only, small-format event. This isn’t a vendor expo — it’s tight, high-value networking. If you’re going ABM on 100 accounts, this is where deals get accelerated.
- Hashtags: #InnovateCyber2025, #CISOCommunity, #CyberLeadership
2. WiCyS 2025 Conference
📅 April 2–5, 2025 | 📍 Texas 🔗 WiCyS
- Who’s there: SOC Analysts, GRC Pros, AppSec Engineers, and CISOs — from early-career to exec level. Also attended by recruiters, DEI leads, and public sector security teams.
- Why go: If your GTM includes DEI initiatives, cybersecurity workforce solutions, or upskilling platforms, this is high-intent and high-visibility.
- Hashtags: #WiCyS2025, #WomenInCyber, #CyberSecurity
3. RSA Conference USA 2025
📅 April 28 – May 1, 2025 | 📍 San Francisco, CA 🔗 RSAC
- Who’s there: CISOs, CTOs, Risk Officers, Cloud Security Architects, Privacy Leaders — across Fortune 1000, mid-market, and gov sectors.
- Why go: The Superbowl of cybersecurity. Massive volume of decision-makers, but noisy. You’ll need a tight list, a booth strategy, and a killer follow-up game to win here.
- Hashtags: #RSAC2025, #CyberSecurity, #InfoSec
4. 46th IEEE Symposium on Security and Privacy
📅 May 12–15, 2025 | 📍 San Francisco, CA 🔗 IEEE S&P
- Who’s there: Security researchers, cryptographers, R&D leads, AI/ML security specialists, and CISOs from tech-heavy orgs.
- Why go: Highly technical crowd. If your product touches deep privacy, encryption, or next-gen threat defense — this audience will actually get it.
- Hashtags: #IEEE2025, #SecurityAndPrivacy, #ResearchInCyber
5. ISACA 2025 Virtual Conference
📅 May 21–23, 2025 | 📍 Florida (also virtual) 🔗 ISACA Events
- Who’s there: Governance, Risk, Compliance (GRC) leaders. Auditors. IT Risk Officers. CIOs and Risk VPs.
- Why go: This is a dream if you sell into regulated industries. Virtual access makes it easy to mine the attendee list and run post-event outreach at scale.
- Hashtags: #ISACA2025, #GRC, #CyberAudit
6. Cybersecurity and Privacy Professionals Conference
📅 May 19–21, 2025 | 📍 Maryland 🔗 EDUCAUSE Cybersecurity . . .
- Who’s there: CISOs and Privacy Officers from universities, public institutions, state agencies.
- Why go: Niche, but powerful. If your GTM includes education, research, or state-level IT orgs, this is a highly relevant room.
- Hashtags: #EduCyber2025, #HigherEdCyber, #PrivacyLeadership
7. NICE Conference & Expo 2025
📅 June 1–4, 2025 | 📍 Colorado 🔗 NICE Conference
- Who’s there: Cybersecurity workforce leads, talent and DEI managers, educators, federal planners.
- Why go: Ideal for marketers focused on hiring, training, or upskilling in security. Strong gov and education presence.
- Hashtags: #NICE2025, #CyberWorkforce, #CyberTalent
8. Gartner Security & Risk Management Summit 2025
📅 June 9–11, 2025 | 📍 Maryland 🔗 Gartner Security Summit
- Who’s there: CISOs, Heads of Enterprise Risk, Cloud SecOps Leaders, CIOs, and Transformation execs from Fortune 500s.
- Why go: These are strategic buyers. They’re not looking for another dashboard — they’re looking for end-to-end solutions. If you can tie your product to risk reduction or ROI, this is the event.
- Hashtags: #GartnerSecurity2025, #RiskManagement, #CISO
9. Cyber Security & Cloud Expo North America 2025
📅 June 4–5, 2025 | 📍 California 🔗 Cyber Cloud Expo
- Who’s there: DevSecOps leads, Cloud Security Engineers, VPs of Infra, Security Architects.
- Why go: This one bridges security + cloud. Great for cloud-native platforms, DevOps tools, and vendors solving hybrid infra challenges.
- Hashtags: #CyberCloud2025, #CloudSecurity, #DevSecOps
10. ICS Security Summit & Training 2025
📅 June 15–23, 2025 | 📍 Florida 🔗 ICS Summit
- Who’s there: OT Security Directors, SCADA Engineers, Risk Managers in energy, manufacturing, transportation, and utilities.
- Why go: These buyers don’t attend your average SaaS event. This is the only room where you’ll meet the OT security world face-to-face.
- Hashtags: #ICSSummit2025, #OTSecurity, #CriticalInfrastructure
Use Vink to Turn Events Into Pipeline
Most marketers stop at "Let's send the team to RSAC." But that’s not enough.
With Vink, you can:
- Upload your ICP
- Find attendee, sponsors and exhibitors list.
- Prioritise the accounts to target based on buying intent signals
- Research deeply about the companies in 5 minutes
- Engage contextually across all channels - email copies, Linkedin messages, talking point
Hand your sales team a pre-qualified target list before they even board the flight
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