30% Increase in Qualified Demos Through Personalized Outreach
Client:
Retail Tech platform
Burning problem identified
SDRs and BDRs struggled with irrelevant content and persona alignment, leading to poor outreach.
Vink's chosen advantage
Delivered far superior persona discovery and personalized research compared to B2Brain.
Most affected role
CRO and BDR teams.
Long-term potential
Scalable outreach personalization, higher-quality demos, and efficient pipeline growth.
Challenges
The sales team struggled with a lack of targeted messaging and persona alignment. SDRs and BDRs spent excessive time searching for relevant personas and crafting unaligned content. This inefficiency led to poor demo quality and slower pipeline growth.
Why it mattered
To compete in the crowded US retail tech market, the client needed precise personalization at scale. Without it, the team’s outreach efforts failed to engage decision-makers effectively, resulting in lost pipeline opportunities.
Solution with Vink.ai
- Account-Specific Research: Delivered competitor-specific insights, including product gaps and stakeholder motivations.
- Persona-Centric Playbooks: Created highly tailored messaging scripts and email templates addressing key decision-maker challenges.
- Automated Lead Prioritization: Deployed algorithms that scored and routed only the most promising leads to the sales team.
- Research Enrichment: Saved over 12 hours weekly by automating persona discovery and integrating competitive intelligence.
Results
- 30% More Qualified Demos
Enhanced demo success rates by targeting relevant personas effectively. - Response Rate Boost of 40%
Improved stakeholder engagement by tailoring communication. - 10x Research Efficiency
Drastically reduced manual research time, allowing SDRs to focus on strategic conversations. - 20% Higher Pipeline Velocity
Improved demo scheduling and follow-ups, accelerating conversion timelines.
Vink.ai has been a game-changer for our outreach efforts. The platform's deep account research and personalized playbooks have taken the guesswork out of targeting and engagement. Our SDRs can now focus on building meaningful conversations with the right prospects, resulting in higher-quality demos and a smoother pipeline. It’s transformed how we connect with our audience and deliver value.
CRO, Retail Tech Platform
