34% Increase in Conversions with Targeted ABM & Deep Account Research

The client’s growth team struggled to identify and engage key decision-makers within their TAM in the US. The team spent excessive time on deep account research, competition analysis, and crafting personalized outreach but failed to make successful inroads. Their existing efforts, including agency partnerships and in-house research, were inefficient, leading to low conversion rates and high SDR costs.

To scale effectively in the US market, the client needed highly precise account targeting and contextual messaging. Their outreach lacked ‘Why Now’ signals, buyer engagement triggers, and ABM-driven personalization, making it difficult to penetrate key accounts and drive conversions.

1/ Customized Qualification & Research: Vink tailored deep account research and competitive intelligence to the client's niche, ensuring messaging aligned with logistics-specific pain points.

2/ Buyer Group & Key Stakeholder Identification: Mapped decision-makers and influencers within each account, identifying precise buyer personas critical to the sales cycle.

3/ Hyper-Personalized Outreach & Landing Pages: Developed sector-specific personalized messaging, LinkedIn outreach, and dynamic landing pages aligned to business challenges.

4/ ABM Design & Prioritization: Designed a data-driven ABM strategy, ranking high-priority accounts and delivering tailored engagement sequences to improve deal traction.