Achieved 100% Inbound Automation by Eliminating Lead Leakage

Client:

Enterprise network management solution

Burning problem identified

SDRs spent hours on manual research and insights calibration, delaying high-value prospecting.

Vink's chosen advantage

Automated lead workflows & personalized landing pages, optimizing engagement and reducing lead leakage.

Most affected role

CMO and Marketing Operations team.

Long-term potential

100% inbound workflow automation with increased lead conversion and sustained ROI growth.

Challenges

The marketing team faced skyrocketing costs per inbound lead coupled with inefficiencies in managing event and inbound workflows. Manual lead handoffs caused leaks, delays, and low conversion rates.

Why it mattered

Inbound leads represented the largest revenue driver. Rising costs and workflow inefficiencies threatened scalability, making automation critical for sustainable growth.

Solution with Vink.ai

Inbound Workflow Automation: Fully automated lead scoring, qualification, and routing processes to eliminate handoff delays.
Personalized Landing Pages: Delivered dynamic pages tailored to specific campaigns, improving engagement.
Cost Performance Analytics: Provided actionable data on channel ROI, enabling the client to reallocate budgets effectively.
De-Anonymized Engagement: Identified anonymous visitors’ profiles to proactively capture high-intent leads.

Results

100% Inbound Workflow Automation
Completely eliminated lead leakage.
40% Increase in Qualified Leads
Boosted conversion rates from inbound traffic.
30% Reduction in CPL
Optimized spend by focusing on high-performing channels.
Faster Lead Response by 60%
Ensured rapid follow-ups, improving sales velocity.

With Vink.ai, our inbound process finally feels under control. Leads are no longer slipping through the cracks, and everything flows effortlessly. It’s freed us from the chaos of manual workflows and allowed us to focus on creating real value and driving growth.

CMO, Enterprise Network Management Solution