6 B2B Accounts Secured in One Quarter Using Targeted Insights

Client:

Climate Tech platform

Burning problem identified

Lack of an ABM strategy blocked engagement with ESG stakeholders, hindering enterprise account entry.

Vink's chosen advantage

Offered proprietary ESG insights with targeted account mapping for precision ABM.

Most affected role

CMO and Founder.

Long-term potential

Repeatable ABM success, lower SDR costs, and accelerated enterprise expansion.

Challenges

The CMO lacked an effective Account-Based Marketing (ABM) strategy to break into enterprise-level B2B accounts. This absence resulted in weak engagement with ESG-focused stakeholders, leaving critical accounts untapped.

Why it mattered

Breaking into enterprise accounts was essential for client's expansion strategy. Without precise ESG insights, the team faced barriers in building rapport with decision-makers, slowing their entry into high-potential markets.

Solution with Vink.ai

Advanced Stakeholder Mapping: Identified key stakeholders in ESG-focused organizations using proprietary data signals.
Custom ABM Playbooks: Provided outreach strategies tailored to ESG pain points, including value propositions aligned with sustainability goals.
Strategic Account Calibration: Offered insights into company initiatives, enabling the sales team to position client’s solutions as must-haves.
Frictionless Qualification: Automated lead scoring based on ESG signals, ensuring rapid prioritization of accounts.

Results

6 Enterprise Accounts Secured
Closed large accounts in industries requiring ESG solutions within one quarter.
Reduced SDR Costs by 15%
Lowered resource allocation costs by automating stakeholder identification.
20% Improvement in ROI
Improved the return on investment by aligning outreach with high-value opportunities.
50% Faster Time to Engagement
Accelerated outreach timelines with pre-built ESG profiles.
Scalable ABM Success
Established a repeatable ABM framework for future enterprise wins.

Vink.ai completely transformed how we approach B2B sales. It helped us identify the right stakeholders and craft outreach that truly resonated. The platform’s insights and playbooks made everything feel seamless, allowing our team to focus on building real connections and driving meaningful progress. 

Founder, Climate Tech Platform