30% Higher Sales Conversions with Smarter Workflows

Client:

A venture-backed communication management software

Burning problem identified

SDRs spent hours on manual research and insights calibration, delaying high-value prospecting.

Vink's chosen advantage

Provided deeper, industry-specific insights from 40+ data sources, outpacing Apollo and Lusha.

Most affected role

GTM leads and SDR teams.

Long-term potential

Reduced SDR costs, improved conversion rates, and scalable personalized outreach.

Challenges

GTM leads and SDRs faced significant inefficiencies in gathering actionable insights, spending hours analyzing annual reports and calibrating data manually. This led to delays in reaching high-value prospects, impacting sales velocity and reducing focus on impactful outreach. Insights calibration was tough due to fragmented data sources.

Why it mattered

Without a centralized system to consolidate actionable insights, the SDR team couldn’t meet their pipeline targets. The manual approach prevented scaling in the competitive US market, leading to inefficiencies and lost opportunities.

Solution with Vink.ai

Deeper Industry-Specific Insights: Leveraged 40+ data providers and proprietary sources to provide granular account intelligence, outpacing tools like Apollo and Lusha.
Customized Qualification: Configured automated workflows tailored to mimic client’s best-performing sales practices. Included tone-specific LinkedIn messaging strategies.
Dynamic Playbooks: Created persona-specific playbooks featuring competitor analysis, decision-maker profiles, and custom engagement scripts.
Integrated Metrics Dashboards: Provided SDRs with real-time insights into account history and stakeholder behavior to prioritize conversations.

Results

Under 1-Minute Lead Qualification
Reduced lead qualification time from hours to 45 seconds, accelerating sales velocity.
30% Increase in Conversions
Achieved a measurable uptick in sales conversions in the US market.
Reduced SDR Cost by 20%
Freed up SDR resources by eliminating repetitive research tasks.
Improved ROI by 25%
Optimized outreach precision, directly impacting the bottom line.

Vink.ai has completely changed the way our sales team works. It takes care of the heavy lifting—research, lead qualification, and crafting tailored insights—so our SDRs can focus on what they do best: building meaningful connections. The workflows feel seamless, and our team is more confident and efficient than ever.

CMO, Communication Management Software